You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Susan Stanley.
ANA has found 1 results for you, in 362 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Multivariate mapping

In Market Research, data which is multivariate in nature is often generated. For example, in a Brand Association study the associations of brands with a variety of attributes are measured and in a Usage and Attitudes survey information regarding the...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Authors: Susan Stanley, Anthony Khan
Company: Unilever
June 15, 1992
×

Citation

Stanley and Khan (1992a, June 15). Multivariate mapping. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/multivariate-mapping